You can customize which promoted in-app purchases a user sees on a specific device using the SKProductStorePromotionController API. To learn more about offering subscriptions in your app, see Auto-renewable Subscriptions. If you are offering an auto-renewable subscription, you’ll need to explain how auto-renewal works in the purchase flow within your app. Avoid unnecessary interstitials and messaging, as each extra step you require may decrease the likelihood that the user will complete the purchase. Consider presenting the payment sheet as soon as they are in the app to make the process of completing their purchase as easy as possible.
When a user starts an in-app purchase on the App Store, they are taken into your app to continue the transaction. Once the app is downloaded, the transaction will continue in the app.
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When a user doesn’t have your app installed but wants to buy a promoted in-app purchase, they’ll receive a prompt to download the app first. Promoting in-app purchases can also encourage downloads of your app.
This gives you the flexibility to change the in-app purchases that appear on your product page at any time based on your business needs - for example, if you’re planning to launch a limited-time price promotion or offer exclusive content. You can choose to promote up to 20 in-app purchases at a time on your product page, with additional in-app purchases approved and ready to promote.