Simple 301 redirect: /page-1 → /page-2 = 15% loss of PageRankģ01 redirect chain: /page-1 → /page-2 → /page-3 → /page-4 = 38% loss of PageRank! That’s likely because 15% also relates to the “damping factor” in the original PageRank patent.įor argument’s sake, let’s assume that the number was 15%. However, it’s the number that most SEO professionals seemed to run with for quite a few years. That was just the figure he used as an example. Matt didn’t actually say that 301 redirects lost 15% of PageRank in that video. There’s also a clear positive correlation between Ahrefs’ URL Rating-which works in a similar way to PageRank-and the amount of organic traffic a page gets: Is there evidence for that? Yes, Google (re) confirmed PageRank as a ranking signal last year:ĭYK that after 18 years we’re still using PageRank (and 100s of other signals) in ranking? Of course, PageRank is far from the only “ranking factor,” but it’s generally believed that, on the whole, higher PageRank equates to higher rankings. Not familiar with PageRank? It’s the formula Google created to judge the “value of a page” based on the quantity and quality of its links. Most SEO professionals focus on the relationship between 301 redirects and PageRank. Redirect an old domain to a new domain RewriteEngine on It makes adding 301 redirects as simple as this:
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htaccess file with the free Redirection plugin. Using WordPress? Remove the need to edit the. Redirect an old page to a new page Redirect 301 /old-page.html /new-page.html Read this if your site runs on Nginx, or this if your site runs on Windows/IIS. IMPORTANT. These instructions are for Apache web servers only.
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Here are some snippets of code for adding common types of 301 redirect via. htaccess. To check that your website runs on Apache, ask your web host. Apache, Windows/IIS, and Nginx are the most common. This is somewhat technical, but there are different types of web servers. Your site isn’t running on an Apache web server.Just create a new document and save it as. Create one using Notepad (Windows) or TextEdit (Mac). You’ll find this in your site’s root folder:ĭon’t see the file? That means one of two things: There are many ways to do 301 redirects, but the most common method is to edit your site’s. That’s why if you try to visit, it won’t happen. This is the new location and we don’t intend on moving it back.” To which the browser responds: “Sure thing! I’ll send the user there right now!” In simple terms, a 301 redirect tells the browser: “This page has moved permanently. The 301 part refers to the HTTP status code of the redirected page.Įxample: redirects to /blog
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Beginner’s guide to technical SEO What is a 301 redirect?Ī 301 redirect indicates the permanent moving of a web page from one location to another.